Integrated Marketing Campaign Strategy - Benefit Cosmetics
To create a comprehensive integrated marketing campaign using an emerging trend in the market to reintroduce a brand and current product to a new consumer demographic. Using integrated marketing strategies, data analysis, and market research, I created a campaign strategy to reintroduce Benefit Cosmetics to Gen Alpha using the Pore Essence and preventative skincare.
Collaborative Proposal - Flamingo Estate X Kin Euphorics
To work collaboratively to design a new line of products under two branded houses. The collaboration can be between two brands in related industries, or two industries that are seemingly unrelated. Including; Design Criteria, Consumer Profile, Consumer Journey Map, Refined Sketches, Inspiration Mood Board, Die Lines and Tech Packs, Logo Renderings, Mockups, Print Advertisements and Film.
Advertisement Campaign Proposal - Anastasia Beverly Hills
Development of an advertisement campaign from start to finish to be signed off on by Anastasia Beverly Hills. This proposal would be handed over to photographers, models, and crew members to execute my vision as the Creative Director leading this project. As Creative Director I have to generate a meaningful and relatable campaign concept, but you also prove its relevancy to today’s consumer.
Product Design for Consumer Experience - Youthforia
Here I take insights and opportunities to help brands elevate and enhance their current offerings. This involves improving packaging design, improving brand messaging, and heightening the experience of “unboxing”, making the experience more fulfilling and engaging while improving brand consistency. I discovered opportunities found during research and analysis to drive smart consumer connections through the elevation and development of a special collection and product introduction and launch.
Brand Elevation - Benefit Cosmetics
After understanding and analyzing their visual identity and values, their product mix, packaging, product presentation, and, most importantly, their flaws and failures, while still understanding how design elements are intentionally created through shape and form, I discovered two opportunities found during research and analysis to drive smart consumer connections through the elevation and development of product categories.