Flamingo Estate X Kin Euphorics Collaboration
Concept, creation, and launch of a holistic wellness bundle between Kin Euphorics and Flamingo Estate that focus on mindful consumption, a concept both brands invest in. Through research and analysis of both brands, wellness lifestyle industry, and non alcoholic beverage industry, we have proposed a curated 3 product bundle to fit use in morning, afternoon and evening time while getting back in touch with our inner self and back into connection with Mother Earth.
Year
2024
Client
Flamingo Estate
Kin Euphorics
I was personally responsible for the market research; the complete research and brand analysis of Flamingo Estate, consumer insights, the creation of packaging, all die-lines, tech packs, consumer info cards, the FTDC model, and consumer journey for Flamingo Estate. For the campaign shoot I was the makeup artist and shared creative director responsibilities for the filming of the campaign teasers and photography.
Down below you can explore and follow the journey of our collaboration from start to finish. From analysis, to prototypes, renderings, die-lines, mockup advertisements, to the actual prototype creation of our products, product shots, and campaign shoot for the planned upcoming launch.
Project Assets Overview
Flamingo Estate Brand Identity Moodboard
Kin Euphorics Brand Identity Moodboard
Campaign Photoshoot Moodboard
These are our final refined sketches for potential products to use to create our bundle
Campaign and product launch timeline for this collaboration
Hair and Clothing Moodboard
Makeup Moodboard
Basic bundle rendering
Dream Spray Rendering
Dream Spray Mock Ad Rendering
Spritz Roll on Rendering
Spritz Roll on Mock Ad Rendering
Bloom Drink Rendering
Bloom Drink Mock Ad Rendering
Spritz Label
Bloom Label
Dream Label
Rendering of Shipping Box
Rendering of Secondary Packaging for purchase of individual Dream product
Dream Secondary Packaging, secondary view
Bloom Secondary Packaging for individual purchase of Bloom product
Die line and tech pack for the secondary packaging of individually purchased products from either Bloom, Spritz, or Dream
Die line and tech pack for Shipping box of full bundle purchase of Spritz, Bloom, and Dream
This is a message for the consumers, it is included in every shipping and secondary packaging boxes
Dream Hair and Body Mist info card, this list the main ingredients used in the product to educate consumers on the value of this product, also helps with the holistic approach both brands practice
Bloom Strawberry, White Grape, Rosemary Citrus Drink info card, this list the main ingredients used in the product to educate consumers on the value of this product, also helps with the holistic approach both brands practice and why these ingredients were picked
Spritz Roll on Caffeine Infused Eye Serum info card, this list why we used caffeine in the product, where it sourced from and why we choose caffeine to work with as a way to educate consumers on the value of this product and help with the holistic approach both brands practice
A set of two coasters will come with the purchase of the full bundle as an incentive to potential consumers
Billboard Ad Mockup #1
Billboard Ad Mockup #2
Billboard Product Ad Mockup #1
Ad Mockup #1
Ad Mockup #2
Ad Mockup #3
Popup Shop Event Mockup
Digital Presentation of campaign and product launch on both brands' social media pages
Campaign Photography and Product Shots
Market Research, Brand Analysis, Consumer Insights, FTDC Model, Design Reframe, 2 by 2’s, Customer Journeys, and Customer Journey Map for Collaboration
