Integrated Marketing Campaign Strategy - Benefit Cosmetics
“Build your Essence” is a new campaign introducing Benefit’s partnership with “Donors Choose” and “Camp Benefit” physical and virtual, to educate young girls on how to engage in preventative skincare and begin investing, building and maintaining a lifelong relationship between Benefit Cosmetics and Gen Alpha, eventually with Benefit introducing a product line dedicated to tween/young teen skin and turning into a household multi-generational heritage brand.
Year
2024
Client
Benefit Cosmetics
Down below you can follow through my creative process of creating this campaign strategy. I have highlighted all market research, campaign goals and objectives, tactics used, and predicated KPI’s for each stage of the campaign including awareness, consideration, conversion, loyalty and advocacy. Following below my creative process you can find all mockups to be used during this campaign strategy including paid, earned and digital media as well as a new virtual and real life experience with the launch of Camp Benefit VR and new philanthropy partnership with Donors Choose that will be associated with the physical Camp Benefit.
Campaign Mockups
