Product Design for Consumer Experience - Youthforia
How to take brands and elevate and enhance their current offerings by discovering opportunities found during research and analysis to drive smart consumer connections with a focus on human centered design techniques. Through research and analysis I came up with Secondary Research, Opportunity Statements, User Persona and Consumer Journey, Packaging Die Lines and Tech Packs, Renderings, and Mockups for enhanced consumer experience and connection to make the brand experience more fulfilling and engaging.
Year
2024
Mockup Client
Youthforia
My proposal for Youthforia has a heavy focus on the “unboxing” experience, consumer experience and building up Youthforia’s brand identity across those touch points. I proposed a new packaging design for our shipping box, secondary packaging and a new mini product line bundle that will also launch Youthforia’s philanthropy partnership with “Act to Change” which is an anti-bullying nonprofit focusing on ending bullying that is targeted at Asian American and Pacific Islander youth.
When ordering the mini starter bundle online this is the full collection you will receive; a new shipping box (that can be reused for secondary purposes), a secondary packaging that doubles as a keepsake box and a travel size clutch that will house all of our mini products so you can take it on the go. Also included in the box will be two punch out picture frames, an ACT TO CHANGE info card, and a sticker card to decorate your keepsake box.
When purchasing in store, you will receive the travel clutch and products, as well as the purple keepsake box, picture cards, info card, and sticker sheet
From left to right: we have a (new product) mini mascara, a shade of our mini lipgloss, our iconic color changing blush in mini, mini foundation of your shade, and a (new product) mini moisturizer. And to reiterate what my info cards (seen down below) say, 30% of every bundle or individually purchased red cap product will be donated to ACT TO CHANGE
solo shot of the new shipping box for Youthforia
This keepsake box comes with every purchase, it's important this happens to help build Youthforia's brand identity and further the storytelling of how Fiona created this brand.
This render is just one example of how someone may choose to decorate their keepsake box; and the best part is they can add their own stickers to the collection
Inside shot of the keepsake box
Definition of Youthforia placed on the inside of the box reminds our consumers of why the brand exists and helps reinforce brand awareness and identity.
Down below I will take you through my work in progress. Included is key market and brand research and analysis, secondary research through the use of a cultural inquiry, user persona, customer journey, opportunity statement, sketches, my final refined sketch, dyelines and tech packs and my information cards that will be included in all purchases online or in-store.
This cultural inquiry was completed outside Morris Hall in Savannah, Ga. I completed surveys with these questions from the hours of 10am to 3pm; based on 100 participants
This cultural inquiry was completed outside Morris Hall in Savannah, Ga. I completed surveys with these questions from the hours of 10am to 3pm; based on 100 participants
