Product Development & Consumer Experience - Benefit Cosmetics
Grounding my design agenda is research, this is a complete analysis and breakdown of the Benefit Cosmetics. After my research and analysis I will draw on consumer insights and propose to introduce two new design opportunities to enhance product development and overall consumer experience. I will take you step by step through my market research and brand analysis, key insights, diagrams and renderings.
Year
2024
Client
Benefit Cosmetics
I highlighted below key market research, key brand history and identity, analysis of packaging, key insights, a how might we statement, and opportunity diagrams with basic mockups. After, I furthered my creative process and rendered my first and second opportunity diagrams.
Renderings
