“Jekyll and Hyde…but make it women”

The representation of women in professional environments has long been overdue in mainstream media, and societal norms have led people to believe that women should be timid, polite, “to be seen and not heard”, and this is far from the truth.

 This campaign is all about women’s empowerment and breaking societal norms held for women in professional working environments. We are doctors, lawyers, entrepreneurs, managers, nurses, professors and we are strong and bold and not afraid to go after what we want in our life. 

We can be a dominating force to be reckoned with while still sitting in our feminine energy, we can have personality but still be taken seriously, we can work hard and play just as hard, we can be Jekyll and Hyde.