About Me
Hello! My name is KatieLee Swanson, and yes it is a double name. Passionate about the beauty industry, I specialize in market research, consumer behavior, brand development, product development, and consumer insight analysis. With a keen understanding of market trends and consumer needs, I leverage data-driven insights to drive brand strategies and product innovations that resonate with target audiences.
My experience includes conducting in-depth market analyses, identifying emerging trends, and translating consumer insights into actionable strategies. I thrive on collaborating with cross-functional teams to develop compelling brands and products that not only meet consumer demands but also stand out in a competitive market.
I am dedicated to fostering strong relationships with clients, ensuring that every initiative aligns with their vision while delivering measurable results. As a forward-thinking professional, I am excited to contribute my expertise to dynamic teams in the beauty industry, where I can help shape the future of beauty through innovative research and development.
Collaboration Proposal - Flamingo Estate X Kin Euphorics
Concept, creation and launch of a new product line through the work of a collaboration between two branded houses.
Project Highlights
Campaign Proposal - Anastasia Beverly Hills
To build and create a beauty or fashion advertisement proposal that would be signed off by brand of your choice, involving more focus on back of house planning, concept-ing, sketching, and detailing.
Product Design for Customer Experience - Youthforia
How to take brands and elevate and enhance their current offerings by discovering opportunities found during research and analysis to drive smart consumer connections through the elevation and development of product categories, special collections, or time sensitive product introductions and launches.